Luận văn Thạc sĩ Quản trị kinh doanh: Nâng cao khả năng cạnh tranh của Chi nhánh Viettel Bắc Kạn

4,835
850
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 








 - 2016
           - 2016
 




 TRANH 
 

60.34.01.02

P
- 2016
       TRANH     60.34.01.02  P - 2016
 
i


       

          



  i                         
 
ii

  
, 

 
, , , 
 - 



     
TS. 
 , 
, , 

 - 


  
 
 


  ii     ,     , , ,   -             TS.   ,  , ,      -            
 
iii

 .............................................................................................. i
N ................................................................................................... ii
 ........................................................................................................ iii
 .............................................................. vi
.............................................................................. vii
  ........................................ viii
 .......................................................................................................... 1
 ................................................................................ 1
 ..................................................................... 1
 ................................................................. 2
 .................................. 2
 ...................................................................................... 3
Chng 1: C         
 ..................................................... 4
1.1. C  .......................... 4
1. ...... 4
1. .... 13
1. .............. 14
1     
 . 18
1 .......... 18
1 .............. 22
1.2.3.  ... 25
Chng 2: PH ............................................. 26
 .................................................................................. 26
2.2. Ph .......................................................................... 26
  iii   .............................................................................................. i N ................................................................................................... ii  ........................................................................................................ iii  .............................................................. vi .............................................................................. vii   ........................................ viii  .......................................................................................................... 1  ................................................................................ 1  ..................................................................... 1  ................................................................. 2  .................................. 2  ...................................................................................... 3 Chng 1: C           ..................................................... 4 1.1. C  .......................... 4 1. ...... 4 1. .... 13 1. .............. 14 1       . 18 1 .......... 18 1 .............. 22 1.2.3.  ... 25 Chng 2: PH ............................................. 26  .................................................................................. 26 2.2. Ph .......................................................................... 26
 
iv
2.2.1.Ph ............................................................................. 26
2.2.2. Ph ............................................................ 26
2.2.3. Ph .......................................................... 27
 ....................................... 29
 ................................................................................. 29
 ................................................................................. 29
Chng 3:       
 ........................................................... 31
 ...................................... 31
  ............................................................ 31
3.1.2. C  .................................................... 34
 .............. 41
 ... 42
3.3.1. 




 ................. 42
 ......... 54
 ........................ 71
 ...................... 74
Chng 4:      
 .......................................... 75
           
 .............................................................................................. 75
 .... 75
4.1.2. Phng h- 
 .................................................................................... 77
4.1.3. 

 
 ................................ 78
4.1.4.  ............................. 80
 .... 81
4.2.1.  v




ng ........................ 81
  iv 2.2.1.Ph ............................................................................. 26 2.2.2. Ph ............................................................ 26 2.2.3. Ph .......................................................... 27  ....................................... 29  ................................................................................. 29  ................................................................................. 29 Chng 3:         ........................................................... 31  ...................................... 31   ............................................................ 31 3.1.2. C  .................................................... 34  .............. 41  ... 42 3.3.1.             ................. 42  ......... 54  ........................ 71  ...................... 74 Chng 4:        .......................................... 75              .............................................................................................. 75  .... 75 4.1.2. Phng h-   .................................................................................... 77 4.1.3.         ................................ 78 4.1.4.  ............................. 80  .... 81 4.2.1.  v          ng ........................ 81
 
v
4.2.2. c ................................................... 83
4.2.3. i ......................................................... 84
c marketing ............................................................... 86
4.2.5. 
  ............................. 87
4.2.6. 






c ............................. 88
 .................................................................................................. 89
 .................................................................................................... 92
 ............................................................................ 93
 ....................................................................................................... 94
  v 4.2.2. c ................................................... 83 4.2.3. i ......................................................... 84 c marketing ............................................................... 86 4.2.5.     ............................. 87 4.2.6.               c ............................. 88  .................................................................................................. 89  .................................................................................................... 92  ............................................................................ 93  ....................................................................................................... 94
 
vi

BHXH 
 
CNTT 
DN 
GTGT 
KT 
SXKD 
VNPT 
  vi  BHXH    CNTT  DN  GTGT  KT  SXKD  VNPT 
 
vii

1.1. 


................ 17
3.1.  










.............................................................. 46
3.2.  










............................................................. 49
3.3. i s 2010 2014 .......... 50
3.4. 



 .......... 53
3.5. 






...... 55
6 ............ 59
3.7. 3 ............ 59
3.8. 

.................... 62
9.  
n ................ 64
3.10. 





 .................... 66
3.11 
 ............................... 71
 3.12      
V ............................................. 72
  vii  1.1.        ................ 17 3.1.                        .............................................................. 46 3.2.                        ............................................................. 49 3.3. i s 2010  2014 .......... 50 3.4.          .......... 53 3.5.                ...... 55 6 ............ 59 3.7. 3 ............ 59 3.8.      .................... 62 9.    n ................ 64 3.10.              .................... 66 3.11   ............................... 71  3.12       V ............................................. 72
 
viii

-  .......... 30
S 3 ....................................... 35

3.1. 



2010 - 2014 ................... 44

3.2. 


/100 ngi ...... 44

3.3.  
 ............................................................................ 45

3.4. 

2010 - 2014 ................ 47

  ....... 48

3.6. 

i s  ........................................ 51

3.7. 

i s  .......... 52
3.8. 



 ............................ 53
  viii  -  .......... 30 S 3 ....................................... 35   3.1.         2010 - 2014 ................... 44   3.2.       /100 ngi ...... 44   3.3.    ............................................................................ 45   3.4.     2010 - 2014 ................ 47     ....... 48   3.6.     i s  ........................................ 51   3.7.     i s  .......... 52 3.8.          ............................ 53